Back to School: 2023 Back-to-School Shopping Trends
Consumers Prioritizing Value Over Loyalty
* 66% of the budget-conscious consumers are shopping earlier to find the best deals. * 54% of back-to-school consumers receive their school shopping lists by the end of July.
Back-to-School Retail Trends 2023
* The average household expenditure on back-to-school items in 2023 is estimated to be $864. * Over half of back-to-school shoppers (52%) plan to shop during sales this year, while 32% plan to take advantage of discounts. * Consumers are starting their back-to-school shopping earlier each year, with many starting as early as June.
Conclusion
In 2023, back-to-school shopping trends are expected to shift as consumers prioritize value over loyalty. With the rising cost of living, shoppers are looking for ways to save money on essential school supplies. As a result, we can expect to see more consumers shopping earlier and taking advantage of sales and discounts.
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